Join us to hear a real-life story of a ransomware attack and learn what happens to your employees, as well as how to deal with the media. In 2019, speaker Casey Self ran the communications department at a $20 million engineering company that experienced a very public and devastating cyber attack, which sparked her desire to help others who find themselves in the same situation. She will discuss how traditional crisis communication response was insufficient to manage the fallout. Employees feared personal ramifications since all employee data was breached and they did not know what electronic devices were safe to use. The messages provided to each audience - internal and external - required different levels of information and often needed to be delivered through alternative means, since regular communication channels weren’t available. Cybersecurity media operated differently from traditional media.
Registration is free for Public Information Officers or Government Communicators (sponsored by the Bank of North Dakota). Register today to reserve your spot!
National Energy Center of Excellence
- 8 a.m. (registration check-in begins)
- 8:30 a.m. - 11:30 am (presentations)